Definition of ecotourism
The Norwegian definition of ecotourism:
The definition of and principles for Norwegian ecotourism are based on international principles for ecotourism and they take into account international standards for ecotourism as recommended by the UN and the International Ecotourism Society.
At the same time, Norwegian outdoor pursuits tradition, the structure of our travel and tourism industry and our environmental challenges have set the standard for ecotourism in Norway
A Norwegian ecotourism enterprise is one that:
• is based on our natural and cultural heritage and has ecotourism as the guiding philosophy for all its activities.
• contributes actively to natural and cultural conservation, is fully aware of its own environmental impact and always practises the principle of better safe than sorry.
• endeavours to achieve maximum sustainability in its operations by balancing ecological, cultural, social and financial considerations.
• makes a positive contribution to the local community, uses local labour, services and products, promotes increased collaboration and practices an overall corporate social responsibility.
• contributes to the preservation of listed buildings and generally aims to adapt to local conditions, local building traditions and distinctive features in its choice of materials and solutions.
• imposes especially stringent demands on its hosts and guides. Communication and learning are essential elements of its products.
• offers memorable experiences and creates venues that enable staff and guests to gain an insight into the local culture, community and environment.
But what is geotourism then?
Innovation Norway has signed a charter with the National Geographic Society that will form the basis for Innovation Norway’s travel and tourism work in the future. The term geotourism is used to describe all the features that make a destination unique, such as its flora and fauna, history, beautiful scenery, traditional architecture, local culture and food.
On 28 June 2006, the National Geographic Society and the International Ecotourism Society signed a joint declaration of understanding and collaboration.