World class experiences
Innovative Experiences will enthuse holiday-makers with world class nature, culture and culinary experiences.
Photo: Terje Rakke
The willingness to pay for quality experiences is growing. In the north of Norway, 29 companies within the experience industry are working together to develop this market beeing active participants of the cluster Innovative Experiences.
Together the cluster developes the range of offers within the experience industry designed for niche markets and fastidious target groups, both internationally and nationally. The objective is to be market leader within attendance based experience industry. Further to be an important force in the development of the industry.
“Together we shall enthuse our guests with world class experiences” is the cluster’s vision. The vision reflects that all cluster participants can offer world class natural surroundings. The intermediate goals are even more satisfied guests, increased degree of re-purchase, greater value creation per guest and increased attractiveness (experience value) on all products throughout the year.
The project is divided into four strategic priority areas; renewal and further production improvement within the experience industry, increased internationalization and strengthening the development of the market, development of knowledge and networks. In addition develop more customized regulations as to safety, management and instructions which often result in commercial challenges within the experience industry.